Works
NextDay Rewards
AWARD School 2024 - The Wall
To assist women planning to leave abusive relationships, we’ll turn their everyday shopping trips into lucrative investment opportunities.
Springboard: The National Plan to End Violence against Women & Children
Medium: Commercial Creativity - a product or service
In partnership with major retailers, we’ll create the NextDay Rewards card - a new rewards system that invests points earned into Australia’s top-performing stocks / EFTs. It will pose as a regular rewards card, with funds earned also appearing as rewards dollars to redeem in-store.
When they are ready to leave, victims will be able to deposit their earnings into a private bank account or withdraw cash at their local grocery, petrol, or bottle store.
Girl Code
AWARD School 2024
A new Bumble endorsement feature that empowers women to make more informed dating decisions.
Client: Bumble
Proposition: Bumble empowers women with every swipe
Target Audience: Women 18-35
Medium: Digital
Idea: Bumble introduces a new feature that allows women to positively endorse male users - for example, for being respectful and responsive. Unbeknown to male users, the feature will be exclusively available to women as a coded way to communicate. A yellow badge with a tick will appear on endorsed profiles for women swiping. Women will also be able filter by endorsed profiles when setting their dating preferences.
Ironclad Pan Co
AWARD School 2024
Client: Ironclad Pan Co
Proposition: A non-stick pan that will last
Medium: Poster
The Real Housecats of Sydney
AWARD School 2024
Client: RSPCA
Proposition: Keep your house cat in the house
Medium: Radio
Back Seat Test Drive
To get sceptics into the driver’s seat, we’ll offer them a Tesla test drive while they’re already in the back seat, via an official partnership with Uber.
AWARD School 2024
Client: Tesla
Proposition: Make up your own mind about whether an electric vehicle is right for you
Target Audience: Electric vehicle sceptics
Medium: Direct
We target sceptics attending Melbourne’s Grand Prix by placing them in a Tesla when they order an Uber. Each Tesla will be decked out with bespoke car signage with facts that address common EV misconceptions. A QR code will also lead them to redeem a free offer to test drive a Tesla through Uber Carshare.
Glow With Your Flow x LIFX
AWARD School 2024
A social platform designed to educate young menstruators on how to ‘glow with their flow’ by syncing their lifestyles to their cycles. Starting with harnessing the power of LIFX lighting.
Proposition: Control your mood
Target Audience: Gen Z
Medium: Social
For young women, cycle syncing is one of the most powerful ways to influence mood. However, many don’t understand the benefits or know how to put it into practice.
LIFX will partner with with Abbie Chatfield, Flex Mami, Bridget Hustwaite and Laura Henshaw, media personalities known for speaking up about menstrual health. Each will represent one of the four cycle phases - follicular, ovulation, luteal and menstruation.
Together they’ll host a collaborative Instagram Broadcast Channel where they’ll share advice on how incorporating different LIFX lights into their lifestyles can help enhance mood and comfort during each cycle phase.
We’ll then identify the most engaged channel users and send them a LIFX syncing kit, including a guide to the colour combinations and tips shared for them to implement at home.
Wild Turkey Trust Your Spirit
With Thanks Initiative 2022
Calling on Aussies to check out of the city and check in with themselves.
Wild Turkey and its Creative Director, Matthew McConaughey, crafted a bespoke camping experience to get Aussies back into the wild while giving thanks to those who preserve it. We launched the initiative at an exclusive media event, and while McConaughey couldn’t come down under, I scripted a message for him to record for our attendees. You can find a small snippet below:
I want to thank everyone for taking the time to check out of the distractions and check in with yourself. Take in this stunning slice of Sydney, Australia, and let your instincts take over as Mother Nature welcomes you back into the wild.
After being switched on and plugged in for the last 18 months, the wilderness offers us an escape where we can disconnect from the everyday, and reconnect with our spirit.
That’s why we have crafted a unique camping experience that reminds us why we all need to go back into the wilderness sooner and more often.
With our tents, discovering the wild will also help protect it. At Wild Turkey, we want to give thanks to those who preserve the wild for generations to come. So, as you enjoy the simple pleasures of camping, you too will be helping to restore the wilderness that restores us.